Last week I spent some time poking around the internet, checking out some “up-and-coming” Canadian bands and artists. My mind was blown by the number of bands who still use Myspace accounts instead of a website. I thought this was a platform that had been declared dead years ago, and yet there I was rooting through the clutter of ‘Tom” and all his friends.
This led me to the question: Should Bands Delete Their Myspace Account?
Here are three simple reasons –and one huge reason- why the answer is absolutely, undoubtedly, 1000%, YES.
In an industry where the name of the game is connecting with your audience (aka: EVERY industry), you need to be where your fans are. Myspace was primarily a social community, yet since 2008 it has been shoved aside by the popularity of Facebook, Twitter and others.
For a while, bands held on to Myspace purely as a music platform, but why be somewhere your fans aren’t? You want your music present wherever your audience is interacting, making it easy for them to share with others.
I’ll bet you Reuben’s mastering gear (kidding) that your audience isn’t engaged on Myspace. If they aren’t there, you don’t need to be either.
I don’t mean this in a “Rush sucks!” opinionated kind of way- it actually doesn’t work very well, nor does it sound good. I’m sure anyone who has been on a Myspace account in the last while (if you’re out there…) can attest, the temperamental player takes ages to load, sounds terrible, and is chock full of glitches.
The interface itself is extremely cluttered, and useful information is lost to short attention spans. This shouldn’t be the first impression you make on a new listener checking out your band.
3) Better Platforms
While the debate surrounding Soundcloud vs. Bandcamp can run for days, the point is that there are a number of digital music services miles ahead of Myspace.
Simple and streamlined services allow you to embed tracks into websites and blogs, offer free or PWYC downloads, and lets your audience share comments within the tracks directly. These services offer better tools that bands should wholeheartedly take advantage of.
These points amass to what I think is the most important reason to ditch your Myspace:
4) Image and Professionalism
Myspace is an outdated and inefficient platform. When bands use it as their website or primary music player, it sends a strong message that they’re not paying attention to what’s going on in the industry. I know music writers and bloggers who dismiss bands instantly because it signals that they aren’t professionally aware.
What’s more, even though your band might have a full URL website and Facebook page, the Myspace link is often the first thing displayed in a band name search result. I rarely (read: never) bother listening to an artist if all I see is a Myspace link- a habit I know I’m not alone on.
Having a Myspace can hurt more than it can help. Using an outdated platform shouldn’t be the first impression you make, especially when there are so many other music services with tools that can help interaction with your fans.
It’s time to hit Delete.