With music blogs filling the role of yesterday’s A&R, audiences have turned to bloggers to break the next “big thing”. As bands crowd the World Wide Web, getting a blogger’s attention poses a unique challenge. Here are a few tips to keep in mind when pitching your music to a blog:
1) Do Your Research
If you’re a hard-rock band with screaming vocals, don’t pitch a blog that exclusively covers bluegrass. If you care enough to want to be featured, put in the time to make sure your music fits. Become familiar with their style and content. Mention similar sounding artists that they might have covered in the past. Proper research goes a long way to showing you respect the bloggers’ time.
2) Make Your Music Easily Accessible
Most successful bloggers receive hundreds of pitches a day, and likely won’t spend time hunting for your song. Make it easy for them. Include your material (or a link to it) near the top of your message.
A blogger should be able to access your song or video within two clicks or less. If you can’t embed your content right into the message, make sure your link takes them directly to a music page.
There are differing opinions on how bloggers check out new music. Some prefer an instant stream, while others may want to download and take it with them. If you aren’t sure which method a blogger prefers, give an option for both.
3) AVOID USING CAPS LOCK!
USING CAPITALS IN YOUR SUBJECT LINE OR IN THE EMAIL BODY IS INCREDIBLY ANNOYING. Caps lock reads like you’re shouting. No one likes being shouted at.
4) Give an Angle
Like journalists, bloggers look for stories or points of interest to attach your music to. The sole fact you have a new song probably isn’t that interesting to most people. Give them something newsworthy to write about. Do you have new tour dates? Did you work with a popular director on your video? The more reason you can give a blogger to write about you, the better.
Every blogger works differently. A strategy that might be ineffective for one, might get you a front page feature on another. Remember, a successful blogger will be receiving hundreds of pitches like yours every day. Don’t get discouraged if you don’t hear back right away. Be persistent, and always be polite. Good luck!
Have tips that have worked for you? Send them to us and we’ll include them in a future post!