Press Time: 4 Tips for Writing a Music Press Release

Press releases are still one of the most effective ways of spreading the word about your band.

Getting the attention of the press can make the difference between a packed venue and an empty room, and it’s the reason why good […]

By | August 29th, 2012|Tips & Tricks|1 Comment

Che Ginger’s Art of Marketing

 

Anna Pullman is a freelance writer & guest blogger for Mojito.

Pens dash against the proverbial dotted line. Hands shake. The job is done. As a band, you have a recording contract with a big or small company and now you […]

By | August 5th, 2012|Tips & Tricks|0 Comments

Prep Time: 4 (Non-Technical) Tips to Prepare Your Music For Mastering

Mastering can be a tricky stage to get prepared for. You’re so close to completing your record, possibly tired from hearing your mixes a thousand times, and truth is a lot of artists aren’t completely familiar with what mastering does; […]

By | July 11th, 2012|Mastering, Tips & Tricks|0 Comments

4 Website Mistakes Bands Shouldn’t Make

While social media has changed the way we learn about and follow our favourite artists, band websites are still one of the most simple and effective tools to help grow fan bases and boost careers. They’re the common go-to when […]

By | June 13th, 2012|Tips & Tricks|0 Comments

Best Foot Forward (Part 2): More Tips For Pitching Music Bloggers

As the digital environment continues to shape the landscape of the music industry, getting coverage from music bloggers can be as critical to an artists success as radio has been throughout the last number of decades.

By | May 31st, 2012|Tips & Tricks|1 Comment

Soundcloud vs Bandcamp: Waging the Music Wars

As Myspace sits a few nails away from a closed coffin (read our views on that here), the next wave of digital music platforms has already worked its way into band portfolios. While a number of online music services […]

By | May 10th, 2012|Tips & Tricks|4 Comments

Best Foot Forward (Part 1): 4 Tips For Pitching Music Blogs

With music blogs filling the role of yesterday’s A&R, audiences have turned to bloggers to break the next “big thing”. As bands crowd the World Wide Web, getting a blogger’s attention poses a unique challenge. Here are a few tips […]

By | April 15th, 2012|Tips & Tricks|3 Comments

Roundhouse Kickstarter

Tips for reaching your target from two successful campaigns.

In the last year, fundraising for creative projects has seen a major  shift. A process once ruled by arts grants and record labels has now been substantially democratized. The ability […]

By | March 15th, 2012|Tips & Tricks|2 Comments