As the digital environment continues to shape the landscape of the music industry, getting coverage from music bloggers can be as critical to an artists success as radio has been throughout the last number of decades.
Here are four more tips for artists to keep in mind when pitching music blogs:
1) Build Relationships
As in any business, building trust is key. If a blogger know you and respects your sound or what you have to show them, they’ll be way more inclined to open your emails. Try to build a rapport with bloggers. Invite them out to your shows. Buy them a beer (no bribery though!). Get to know them on a personal basis, so that when the time comes, they’re familiar with you and can put a (friendly) face to the pitch.
2) Drop a Hook
Like any good song, pitches need a catchy hook grab the attention of your target. In other words, give them a quick and concise answer to the question “Why should I care about your band?”
Whether you’re pioneering a new blend of genres, have zany on-stage antics, or have an incredible angle (see point #4 in Part 1), give the writer something that will immediately separate you from the rest.
If at first you don’t succeed… Sometimes all it takes to get a blog’s attention is a little persistence. Don’t be afraid to send follow-ups if you don’t hear back. If you sent out a press release announcing a tour, send another message before you get to their town. Often it takes seeing your name more than once for them to pay attention.
There is a fine line between being persistent and being a pest. That line shifts from blog to blog. Be aware of how much contact you’ve made, and be careful not to hound a blogger with pitches.
If you’ve gotten coverage from a blog, email them occasionally with updates (remember the ‘build relationships’ part?).
4) Best Foot Forward
You know the concept of the ‘demo’? Giving your best two or three songs that represent you as a band? Not sure why the internet changed that concept for some. Don’t send your entire album (or life’s work). Pick your top couple songs and always feature your best song first.
If your pitch links to a page that has the whole album available, suggest in your email which ‘focus track’ you want them to check out. No songs with lengthy intros (the four-minute ethereal sonic build isn’t that crucial),
Your goal is to grab their attention immediately, not familiarize them with your set-list. If the blogger likes what they hear they’ll dig for more.
To reiterate from last time, bloggers respond differently to certain tactics. What might work for one, won’t necessarily work for the rest. You have to put in some work to figure out which methods are effective. Stay positive and do your best to stand out!
Have tips that have worked for you? Send them to us and we’ll include them in a future post!